Highly successful companies, such as Apple, Virgin, Toyota, Nest, and others, innovate continuously because of their culture of design-thinking. When done right, this thinking links inspiration and passion to execution and delivery—positively affecting every facet of multiple products and services.
For students to be successful at work, they need to know how designers think when approaching not only graphic design and creative tasks, but also engineering, business, entrepreneurial, and just plain old everyday problem solving tasks. Most of all, students especially need design-thinking skills when working within a team or leading a team. In this course, students undertake a design-centered approach to conceive radical innovative solutions, while creating visions that gets buy-in from instructors and peers. Students learn to create solutions via team based learning that people love both emotionally and intellectually.
Students learn to rapidly create and refine a vision for any product or service using a 5-phase approach to align technical and non-technical audiences. In the Multimedia Communications department, we work with Stanford University's Design Thinking For Educators.
Please see the below student briefs from both Stanford University and the Multimedia Communications instructional staff.